ivy league nobody

A design blog that I’ve been following for a while now. It’s fascinating to be able to look into the process that went into making a logo, instead of judging solely by the end product. It’s also interesting to note that these days, companies are attempting to rebrand themselves by shaking off their old logos, but in doing so, some of them are losing the image that consumers have come to trust i.e. the Tropicana flop. In any case, no profound insight to convey here, just sharing a cool link. Also, I think the Cooper Union logo is really impressive (especially if you watch the video).